30 Day Trial or 7 Day Trial?
Our software is used by businesses for their project management needs.
What we have learned is that people make a decision on the software within 24 hours of starting their free trial.
Today we have a 30 day trial, but are thinking of dropping it to 7 days.
Do you think a 7 day or 30 day trial is the way to go?
Shorten your sales cycle and limit the trial to 7 days.
You can always extend a trial on a case-by-case basis.
Of course, the gold standard is a split test. That will tell you more than any one (or small population's) person's thoughts can.
30 days would be my vote. Its more prevalent among software.